At the given stage the deep analysis of a consumer demand for the given goods, the analysis of a corresponding segment of the market, competition level in this market is carried out, the portrait of the potential buyer to which the goods are intended is created.
The second factor which plays an important role for the further sale of the goods, is the price for it, on it all components influencing formation of the price of the goods, including taxes and various costs miscalculate.
The third factor influencing successful sale of the goods or service, is a place of sale of the given product. It is very important to define where you will sell the production, in large retail networks, in small shops, in big cities or in a province, and can sell more favourably production through the Internet? The correct choice of a place of sale will promote successful sale of your production.
And the fourth factor having very great value presently when competition level is very high, is an advancement of the goods, its advertizing. Without qualitative and effective advertizing even it is impossible to sell the most useful and necessary, cheapest and beautiful goods, about it simply nobody learns. Advertizing actions urged to draw attention to the new goods and the services entering the market and to stimulate sale of already known marks. All kinds of advertizing are subdivided on two categories ATL (Above-the-line) and BTL (Below-the-line). ATL includes advertizing in mass media, including newspapers, magazines, TV, radio, and also the outdoor advertizing. BTL services carrying out promoaktsy, tastings includes, distribution of specimens of production, distribution of leaflets with the information on the new goods or service.
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