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There is a set of definitions of marketing, so one of them: «Marketing is a realization of business processes on advancement of the goods and services from the manufacturer to the consumer». All definitions of this term are reduced to one, the marketing purpose is a sale of the goods or service to the buyer. It is required to develop an exact plan of action which is called as marketing strategy for achievement of this purpose.
Within the limits of marketing strategy two main objectives are pursued: the first is an attraction of new buyers, and the second purpose is a deduction of the got buyers.
To be competitive in the market, the company in the work should aspire to achievement of these purposes. Exist, it is final also a number of other factors about which it is not necessary to forget, such as timely and competent informing of buyers on the new goods, creation of image of the trade mark and sales volume increase.
All marketing planning is based on four factors, so-called «the Theory 4Р»: Product (the goods or service); Price (the goods or service price); Placement (goods sale, trading networks, shops); Promotion (goods advancement: advertizing, smulirovanie sale).
The theory 4Р has been formulated by Dzherom McCart, and says that before to make any product or to render service it is necessary to consider four factors:
The first and probably the most important is what goods to make, it should be focused on what buyer, it can occupy what segment of the market.
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