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However, it is expedient to notice that the maintenance of the business plan for a site defines the key features.

1. Introduction (Conclusions).

In this part of the business plan conclusions of the future commercial site should be stated. All its advantages which are given by the market are defined and opened. Here it is necessary to specify possibilities which are given by a commercial site and following prospects of business, for achievement of the purposes. To reveal weak places and problems and as it is necessary to specify how, probably, to find the decision. The made analysis describes an essence of the Internet project and the basic moments:

    * In what business activity consists;

    * On what consumers it is calculated;

    * Than - the project (production or services) the Internet differs from competitors;

    * Why consumers will become interested;

    * What for realization sources of financing and their volume are required.

Indispensable condition of a writing of the given part it is instructions of predicted financial indicators:

    * Gains;

    * the Sales volume;

    * Expenses;

    * Profits;

    * a site Time of recovery of outlay etc.

Distinctive feature of this section is that its writing is carried out in final turn, that is after a writing of all other parts of the business plan.

2. The basic characteristic of the Internet project.

This section of the business plan to concern the core. In it it is important to open idea of creation of Internet business completely. To define all advantages and prospects which are given by a business site. To show what possibilities gives a site, as to consumers, so to owners of the project. It is necessary to specify, what the Internet project and as solves tasks in view pursues the aims.

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