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Marketing Planning - 4P Theory

There is a set of definitions of marketing, so one of them: «Marketing is a realization of business processes on advancement of the goods and services from the manufacturer to the consumer». All definitions of this term are reduced to one, the marketing purpose is a sale of the goods or service to the buyer. It is required to develop an exact plan of action which is called as marketing strategy for achievement of this purpose.Within the limits of marketing strategy two main objectives are pursued: the first is an attraction of new buyers, and the second purpose is a ...

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