Once you have created a website, it is going to need traffic if it is going to be successful. To do this, you have two options. You can either use pay-per-click (PPC) advertising or Search engine optimization (SEO).
With PPC, you would pay for traffic through providers such as Yahoo Search Marketing, Adwords, and other PPC services. You would be able to display ads in the sponsored results section of the results page. You would then pay a fee based on how competitive the keyword actually is. Each time a visitor clicks from the ad to the website, you would be charged.
If you prefer to achieve high rankings in the original search result, SEO might be the way to go. There is no charge for your website to come up at the top of the search page, however, you would follow SEO practices to get your site displayed prominently.
Before choosing which is best for you, there are a few questions that you should ask yourself first.
#1 How Large Is Your Advertising Website Budget?
Your budget has a lot to do is you choose SEO or PPC. If you have no money left over for website advertising, PPC may not work for you. If you can afford to invest a minimum of $5 to $10 each day, PPC is a good option due to the options that it offers.
• Faster Testing: The main goal of your website is to bring visitors by selling products, signing up for email newsletters, or perform other actions. To achieve these goals, website variables need to be tested. In order to test the variables, you need website traffic. If you use PPC advertising, you will get your results faster.
• Protection From SEO Algorithm Updates: From time to time, SEO algorithms are changed. If this happens, your site can lose its ranking which will cause you to lose money. This can happen overnight. If you use PPC, you can be sure that your ranking won’t change even if the SEO algorithm is changed.
#2 How High Are the Average CPC’s In Your Industry?
Most of the PPC platforms out there allow you to bid what you are willing to pay per click. This fee is known as the cost-per-click (CPC). If your keyword or phrase is something common, the average price can be expensive. If the price is too high, it can make it difficult for you to turn a profit with your website. If you find that the CPC is too high, you might be better off going with SEO.
#3 How Competitive Are The Search Engine Result Pages For Your Target Word?
You should understand that in competitive industries, the authority websites could dominate your keyword. In cases like this, it can be impossible to take their place. When this happens, you might be better off going with PPC. To see how much competition there is for your keyword, you can enter your specific keyword into the Google External Keyword Research Tool.
Choosing between PPC and SEO depends on your keyword and your financial situation. You should understand that you don’t need to go with one or the other. Many people have great success with a combination of PPC and SEO. If your budget allows it, a combination of both options brings more visitors to your site.